social engagement
As originally published on Social Media Today.

Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments.

After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are seven tips for driving social engagement to do just that:

1.  Make it worthy of a user’s timeline

Consider the type of content people share on social media—pictures of their family and friends, memorable experiences, videos that make them laugh, causes that appeal to them…what do all of these things have in common?

People share content on social media that they care about. Continue reading

Postano employees

We have a pretty incredible team at Postano and we couldn’t be prouder of the people who work here. These people are the reason we are able to do what we do, they are the backbone of our platform and company. Take a look behind-the-scenes at some of the talented people that make up our team.


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creative vine videos by brands

With just 6 seconds to work with, Vine users have managed to create amazing results since the platform debuted in 2012, especially with stop motion photography. Many brands have found Vine to be a fantastic way to showcase creativity and let their hair down while connecting with their customers and fan base. The simple, quick, and easily digestible videos are fun for any age and a great way to represent the brand and branded products in a quick dose.

We set out to compile 20 of our favorite campaigns for brands utilizing Vine in innovative and interesting ways. Some of these campaigns are one-offs and others were themes that were used repeatedly, but they all succeeded in connecting with the right vine users. Continue reading

festival social media case study

At Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media strategy. Take a look at this Case Study on how Essence used the Postano Platform to create one of the biggest social activations ever at their 20th year festival. Continue reading

social creativity platform

We are very excited to announce the release of the new Postano 2.5 Platform.

>> Read the official press release
>> Read the release notes

The theme for this release is creativity. With Postano 2.5, we are providing exciting new options to our customers to customize the look of visualizations with a powerful Style Editor and the ability to refine the streams of content with Smart Streams. We continue to innovate at a rapid pace, offering exciting new options for brands when working with UGC content.

Postano 2.5 introduces five major features with this release: Continue reading

spotlight_SPRSAt Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media strategy. Take a look at how we partnered with the Sports PR Summit to bring the social conversation to life in the MLB Fan Cave.

In it’s second year, the Sports PR Summit wanted to have a larger social media presence at the one-day conference and elicit a greater conversation on social media between both presenters and attendees. Postano was excited to be the presenting sponsor of the conference and showoff our awesome social media visualizations on the many screens in the MLB Fan Cave.

The result was a pretty immersive social experience: Continue reading

Vine Campaign

At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how Contiki launched a creative Vine campaign with the help of Postano.

Challenge:

The Contiki travel corporation runs tours across the globe in Europe, Russia, Egypt, Australia, New Zealand, North and South America, and Asia. The 52-year old company focuses on creating affordable trips filled with culture and adventure for the 18-35 age sector. This April Contiki wanted to reward travel-seekers with the trip of their dreams through a creative contest. The contest asked for individuals to share items they wanted to cross off their bucket list in different international locations that Contiki could help fulfill. As covered in Travel Pulse, President of Contiki Melissa da Silva affirmed the importance of travel for young adults, “We just believe that travel is so important in a young person’s life, especially in their formative years.” Continue reading

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