social creativity platform

We are very excited to announce the release of the new Postano 2.5 Platform.

>> Read the official press release
>> Read the release notes

The theme for this release is creativity. With Postano 2.5, we are providing exciting new options to our customers to customize the look of visualizations with a powerful Style Editor and the ability to refine the streams of content with Smart Streams. We continue to innovate at a rapid pace, offering exciting new options for brands when working with UGC content.

Postano 2.5 introduces five major features with this release: Continue reading

spotlight_SPRSAt Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media strategy. Take a look at how we partnered with the Sports PR Summit to bring the social conversation to life in the MLB Fan Cave.

In it’s second year, the Sports PR Summit wanted to have a larger social media presence at the one-day conference and elicit a greater conversation on social media between both presenters and attendees. Postano was excited to be the presenting sponsor of the conference and showoff our awesome social media visualizations on the many screens in the MLB Fan Cave.

The result was a pretty immersive social experience: Continue reading

Vine Campaign

At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how Contiki launched a creative Vine campaign with the help of Postano.

Challenge:

The Contiki travel corporation runs tours across the globe in Europe, Russia, Egypt, Australia, New Zealand, North and South America, and Asia. The 52-year old company focuses on creating affordable trips filled with culture and adventure for the 18-35 age sector. This April Contiki wanted to reward travel-seekers with the trip of their dreams through a creative contest. The contest asked for individuals to share items they wanted to cross off their bucket list in different international locations that Contiki could help fulfill. As covered in Travel Pulse, President of Contiki Melissa da Silva affirmed the importance of travel for young adults, “We just believe that travel is so important in a young person’s life, especially in their formative years.” Continue reading

hashtag campaign myths
The following is guest blog post by Doug Sears Jr.

 

Using or creating hashtags has become the best way to organize the chaotic conversations that comprise the social media landscape. Brand ambassadors and social media professionals have come to utilize hashtags to generate attention and focus for social media campaigns.

With any emerging techniques and opportunities comes the conventional wisdom, and then the rules. But social media is a lawless game, and rules are made to be broken. Let’s look at a few of the more common myths of social media and hashtag campaigns, as well as stronger alternatives on how to utilize hashtags. Continue reading

spotlight_buzzfeed

At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how Buzzfeed took their party to the next (social) level with the help of Postano.

Once a typically exclusive and highbrow affair, the weekend of the White House Correspondance Dinner has turned Washington D.C. into the Superbowl of tech parties, affectionally dubbed the #NerdProm, featuring everyone from celebrities to politicians, reality TV stars, tech CEOs and journalists. Leading the charge this year was Buzzfeed, and along with their partner Facebook and sponsor Geico, decided to throw a party named Bowties & Burgers, highlighting both companies traditional rejection of Washington’s formality and power structure. Continue reading

asu social media case study

Challenge

Arizona State University wanted to take their 2013 football game day experience to the next level by highlighting fan content in-game. The ASU athletic department recognized the value of their fan engagement on social media and was looking for a way to harness the power of all the wonderful content that their fans produce. As the season continued, ASU wanted a way to socially power their Spring Game as well, with hopes to allow fans to make the experience their own. Continue reading

user generated content campaigns

There is nothing hotter in the world of marketing right now than user generated content (UGC) campaigns. Advertising agencies and brands worldwide are trying to tap into the immense power of their fan/customer base and use their authentic and original content to power their marketing campaigns.

Take a look at ten of the best user generated content campaigns: Continue reading

tedxportland

At Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how TEDxPortland leveraged an impressive stage design to encourage social sharing with the help of Postano.

The organizers of TEDxPortland were looking to make this year’s event one of the biggest in the history of TEDx in terms of actual attendance and social reach and we were delighted when they reached out to us to become a partner. Continue reading

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At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how the Boston Red Sox are socially powering Fenway Park with the help of Postano.

Fresh off the heels of their 2013 World Championship, the Boston Red Sox came into the 2014 MLB season wanting to leverage their momentum and increase the social activity of their fans. Amid many improvements to Fenway Park for a better in-game experience, the Boston Red Sox installed the ‘Social Monster,’ a dynamic social wall powered by Postano. Continue reading

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