Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far:
Sometimes there are marketing opportunities that come around that are just too good to pass up on. But not often can a social media campaign actually be once in a lifetime.
That is the case this Thursday when Manischewitz, the nation’s largest manufacturer of processed kosher food products, tries to capitalize on Thanksgiving day and the start of Hanukkah landing on the same day. The last time it happened was 1888 and it won’t happen for another 70,000 years.
The day has been appropriately dubbed Thanksgivukkah.
Today, we are very excited to announce a major upgrade to our fan engagement and visualization platform. We’re calling it Postano 2.0 and we couldn’t be prouder.
Our team has been hard at work for the past six months, redesigning the entire platform from the ground up to create the best user experience and visualization platform for marketers to curate fan content. It has been a massive undertaking and I am so thankful for the incredible feedback from our customers, providing us with great ideas as they have used Postano visualizations on websites, in stadiums, in stores, at events, in mobile apps, and many other areas. I am also thankful to the countless late nights and extra work that our engineering and product teams have put into this new platform.
Now for an overview of the Postano 2.0 platform and the new features we think you are going to love:
Gary Vaynerchuk is a serial entrepreneur, first selling baseball cards as a kid making $3000 a weekend, to growing his family’s liquor store into a booming $45 million a year wine e-commerce business, to creating his own social media agency Vaynermedia. Along the way, Gary has embraced the power of social media, and has become a industry thought-leader on designing social media strategies for Fortune 500 brands.
Here’s a look at 3 social media strategies you can steal from Gary Vaynerchuk:
This past weekend the new Glendale Galleria celebrated their expansive redevelopment with an impressive Grand Opening Celebration. The festivities included the opening of several new stores, live music, and celebrity appearances.
Glendale Galleria put together a comprehensive social media campaign for the grand opening and used the hashtag #NewGlendaleGalleria to unite their marketing efforts across different social media platforms.
— Bree Nelson (@anlamama) November 8, 2013
Four months ago Instagram introduced video to their popular photo-sharing app and brands were the first to adopt the new service. Brand videos quickly gained steam and according to a study by Unruly Media, 40% of the most-shared Instagram videos are marketing efforts by brands.
Here’s a look at 5 brands that are making the best out of video on Instagram:
Large social media display boards have become a mainstay at conferences in the past few years and for good reason. They are great for highlighting tweets and photos from conference attendees and promoting social content around shared discussions.
But without careful moderation, they are ripe for abuse.
Such was the case at the Agile2013 Conference in Nashville Tennessee this past August. The conference organizers had 5 large screens that showed tweets with #Agile2013.
A conference attendee posted to the infamous 4chan /b/ board asking fellow readers to cure his boredom by hijacking the twitter boards and tweeting ridiculous/offensive/pornographic tweets and photos using the #Agile2013 hashtag. The twitter boards were immediately filled with extremely inappropriate content for the entire conference to see.
PORTLAND, OR – October 30, 2013 – Postano, the social platform by TigerLogic Corporation (Nasdaq: TIGR), now allows universities and colleges to create social media command centers, social displays on campuses and in stadiums, and social hubs for websites all with a single platform. The University of Virginia, University of Oregon, and Arizona State University, among others, are using the Postano platform to see, connect, and engage with fan-centric social media messages, images, and videos during college football games and throughout the season.
Social has the power to unite people with a common goal. Many times this comes in the form of a national movement or trend, but sometimes it comes in the form of a subtle undercurrent. Reaching out to the dedicated sub-culture is just as important as reaching out to the masses. This week I discovered an example of how one company is connecting with their fan base in big and small ways to do just that.
The Do’ers 2.0
OK … so celebrating those who Do isn’t new in life or in marketing, but if you’ve been paying attention for the last 25 years since Nike launched its Just Do it Campaign, customers apparently no longer need to be told to do something with your products. Armed with smartphones and one-click connections to their friends via social networks, your customers are showing off your products in action with little regard for your brand guidelines or your permission.
It is no mistake that in the era of hashtags and mentions we are ushering in a new unscripted phase of Participatory Marketing in the name of authenticity and truth.
And all I can say is: Finally!