At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.
However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.
It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?
When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.
We are very excited to announce the latest integration in the Postano Platform: Periscope, the live-streaming app by Twitter. This first-of-its-kind integration allows brands to aggregate Periscope live streams and display them on videoboards of any size.
The technology debuted at the Information Display and Entertainment Association (IDEA) Conference, the annual conference for the game operations and event entertainment industry in Seattle at Safeco Field. In a demo of the new technology, we broadcasted a live Periscope stream from the field and displayed it in a branded visualization on the massive videoboard at Safeco Field. Continue reading
The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.
Check out these 6 campaigns that embraced social media in new ways: Continue reading
Social media walls are popping up everywhere as grounding showpieces at events, brand headquarters and stadiums displaying user-generated content. Social walls drive content interaction, function as a conversation starter and improve engagement. They have endless possibilities, styles and functions and provide a wall of sheer social beauty.
Here are ten ultra-creative social walls that are definitely social and definitely sharable.
At Postano, we have the pleasure of working with amazing partners around the world. Essence Magazine is among these valued partners and their music festival in July is always a highlight of our year.
Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.
Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.
There are a number of video platforms to choose from, and all of them offer different benefits to your business. Some will increase your follower count and likes on social media, while others may bolster your relationships with your customers. Continue reading
At Postano, we have the pleasure of working with amazing partners around the world. Here in Portland some of the most inspiring heavy hitters are right in our backyard. We are fortunate to work with local partners in Silicon Forest to create truly original experiences in line with their missions.
The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity to further their careers and bask in fame that can reach around the globe.
In a world where everyone has an accessible personality, few manage to cultivate a community around nothing but themselves and their sphere of influence. We examined a few of the finer and more inspired uses of social media to further personal brands and causes, leveraged on personalities. Continue reading
Instagram, arguably one of the most favored social media platforms, continues to gain popularity and hold people’s interest. Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on various social networks and found that Instagram delivered brands 58 times more engagement per follower. These impressive Instagram stats offer potential for your own brand or business to leverage the social platform’s power. Continue reading