social-video

Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.

Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.

There are a number of video platforms to choose from, and all of them offer different benefits to your business. Some will increase your follower count and likes on social media, while others may bolster your relationships with your customers.

The following are four places that you can post your videos and market your business to potential and current customers.

Facebook

Screen Shot 2015-06-17 at 11.53.30 AM

Facebook has been on the up and up with its videos as of late. According to TechCrunch, the social media site now boasts more than three billion video views per day.

When people are on Facebook, they want to be entertained and distracted. Your videos should be fun and lighthearted, as well as humorous. They should also be short; users quickly scrolling through their timelines don’t want to spend more than a minute or two on a video. Since videos are on auto-play, the first few seconds of it must capture the users’ attention and make them want to keep watching.

Check out this video posted Coca-Cola posted on its Facebook page. From the start, it’s active, and zooms out to reveal acapella singers using their Coke bottles as instruments. It’s short, engaging, and ended up receiving more than 499,000 views and nearly 20,000 likes.

 

Instagram 

It’s a slam dunk! And the crowd goes cookie!

A video posted by OREO (@oreo) on


If you have a large Instagram following, or you want to build it up, try posting video on your account. People who use Instagram already like to consume visual content, so you’re already ahead of the game when you use it for marketing purposes.

Instagram videos can be fifteen seconds long at most, and they repeat. Your videos should be consistent with the photos on your feed and include a quick action. If your photos include a certain filter, film your videos with that same filter. Let’s say all of your photos are of customers at your store. In that case, you should shoot customer testimonial videos for your Instagram page.

A brand that’s doing great work on Instagram is Oreo. Every single one of their photos showcases the Oreo itself in a different way. While one photo is of an Oreo milkshake, another is just of the cookie itself. There are pies with Oreo crusts, and Oreo lattes. The Oreos are always against a bright, simple background in both the photos and videos.

Check out this video, which features the Oreo being dunked in a glass of milk.

 

Vine 

As of last August, 100 million people were watching videos on Vine each month. They’re logging onto the site and viewing six-second loops produced by their peers, content creators, and brands.

In those six seconds, you have to show a creative, engaging message that will keep viewers hooked on your looping video and encourage them to follow you on the site.

According to Social Times, the most effective brands on Vine produce videos that capture their niche. For example, GE makes videos for science lovers, while French Connection shows videos that target fashion enthusiasts and travelers. Many successful brands are utilizing stop motion on the site, too.

Your Vine videos should educate and entertain, and not focus on selling products or achieving instant ROI. Take a look at this Vine video from Home Depot that shows viewers how lightbulbs can be used as cute Christmas tree ornaments.

 

Periscope

Spotify used Periscope to give fans an intimate performance by the Villagers

Spotify used Periscope to give fans an intimate performance by The Villagers

In the first 10 days of Periscope’s premiere online, one million users signed into the live streaming app, which is owned by Twitter. Think about fun events that your company is holding that you’d want to live stream or perhaps hold a hangout that discusses popular questions your customers have been asking you.

According to Social Media Week, you should see when your followers are most active on your Twitter page, and then consider live streaming during those times. You can also view how many likes and comments your video is receiving in real time. If users are asking you questions, and you feel it won’t interrupt your flow, you should respond right on video. It’ll make users feel appreciated and give them a chance for their voices to be heard. Afterwards, make sure you check out the key analytics provided by Periscope, such as how many views and likes your video got, as well as how many times it was replayed.

Some of the first brands to use Periscope used the platform to take their audience members behind the scenes of their companies. For example, Spotify livestreamed an intimate performance with a folk-rock band called The Villagers.

Have you had success with Facebook, Instagram, Periscope, or Vine? What marketing strategies worked for you? Let us know in the comments section below.

celebrity social media campaigns

The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity to further their careers and bask in fame that can reach around the globe.

In a world where everyone has an accessible personality, few manage to cultivate a community around nothing but themselves and their sphere of influence. We examined a few of the finer and more inspired uses of social media to further personal brands and causes, leveraged on personalities. Continue reading

integrate instagram feed

Instagram, arguably one of the most favored social media platforms, continues to gain popularity and hold people’s interest. Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on various social networks and found that Instagram delivered brands 58 times more engagement per follower. These impressive Instagram stats offer potential for your own brand or business to leverage the social platform’s power. Continue reading

exp marketing2

The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.

Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video. All these campaigns created a unique experience for consumers, and connected with people on an emotional level. Continue reading

Festival-Experience

With festival season officially kicked off, the influx of social posts from festivals across the globe will continue through the fall. For many, festivals are a lifestyle. It’s where all savings and PTO go, and the social channels of these individuals match this output. During each given festival all of the various social feeds are flooded with #festivalfashion and videos of live shows from all the best events, creating the utmost “fomo” in all of us left behind.

A recent study conducted by Eventbrite, one of the leading ticketing platforms for concerts and festivals, details the ticket purchasing and social posting habits of festival attendees. The study shows that 1 in 10 people have attended a festival in 2014, with an even higher rate for milllenials at 1 in 5. It also broke down that 75% of the social conversation surrounding festivals is coming from the 17-34 age group who are all super active on social. Continue reading

college social media campaigns

All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.

Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading

Sports Fan Engagement

Challenge

The College Football Playoff was created in 2014 to be the new playoff structure for Division 1 football, replacing the BCS system. The tournament consists of two semifinal games, alternating between six different bowl games, with the winners facing off at the College Football Playoff National Championship. This year’s national championship was held in North Texas at AT&T Stadium between the Ohio State Buckeyes and the University of Oregon Ducks. Continue reading

command-center-med

Beginning this Sunday, Postano will be showcasing its new Command Center product at the SXSW Interactive Tradeshow. At booth #1045, we will have on display an incredible 18 foot wide 8k version of our Command Center. This wall of real-time social data is all controlled by an interface from a phone or tablet, including navigation as well as data entry. This patent-pending technology truly transforms the traditional social command center from nice to have digital wallpaper to a truly interactive experience at your command. Continue reading

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