wearepostano3

We have a pretty incredible team at Postano and we couldn’t be prouder of the people who work here. These people are the reason we are able to do what we do, they are the backbone of our platform and company. Take a look behind-the-scenes at some of the talented people that make up our team.


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best social media campaigns of summerAs originally published on Social Media Today

Summer may typically be a slow time for marketing but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. And one of the best ways to get noticed during this marketing lull can be a dynamic social media campaign.

Brands that are smart about leveraging user-generated content are not only driving awareness, but also engagement. But it’s not just about the original social content. Fans in turn are also sharing the best user-generated content, effectively acting as ambassadors for their favorite brands.

Here are five creative social campaigns that stood out this summer:

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Make Social Shoppable

One of the most prevalent questions asked to marketers is the return on investment of social. Brands and individuals alike are constantly striving for more followers or likes, but how does having a certain number of Facebook friends actually create a profit? With competing metrics on the value of a retweet or a follower, many question the actual ability to–or value in–calculating the ROI of social.

User generated content provides the perfect opportunity to connect the dots between fans and brands. A new feature on the scene is shoppable links. By directly adding product attribution to social posts in a social hub, marketers can create an easy path to e-commerce or information pages and make social shoppable. Here are some of our favorite ways to utilize this new feature in any given industry. Continue reading

5 Creative UGC Campaigns

Brands are getting more and more creative with their social media campaigns and the best ones are using user generated content (UGC) to further their reach. UGC has enormous potential to take a normal activation and give it fresh life with content that a brand or agency would never even think of. UGC campaigns are also more authentic and personable making them more likely to be shared with family and friends.

Take a look at 5 recent activation that put a creative spin on UGC:  Continue reading

wearepostano-0821We have a pretty incredible team at Postano and we couldn’t be prouder of the people who work here. These people are the reason we are able to do what we do, they are the backbone of our platform and company. Take a look behind-the-scenes at some of the talented people that make up our team.


Continue reading

social engagement
As originally published on Social Media Today.

Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments.

After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are seven tips for driving social engagement to do just that:

1.  Make it worthy of a user’s timeline

Consider the type of content people share on social media—pictures of their family and friends, memorable experiences, videos that make them laugh, causes that appeal to them…what do all of these things have in common?

People share content on social media that they care about. Continue reading

Postano employees

We have a pretty incredible team at Postano and we couldn’t be prouder of the people who work here. These people are the reason we are able to do what we do, they are the backbone of our platform and company. Take a look behind-the-scenes at some of the talented people that make up our team.


Continue reading

creative vine videos by brands

With just 6 seconds to work with, Vine users have managed to create amazing results since the platform debuted in 2012, especially with stop motion photography. Many brands have found Vine to be a fantastic way to showcase creativity and let their hair down while connecting with their customers and fan base. The simple, quick, and easily digestible videos are fun for any age and a great way to represent the brand and branded products in a quick dose.

We set out to compile 20 of our favorite campaigns for brands utilizing Vine in innovative and interesting ways. Some of these campaigns are one-offs and others were themes that were used repeatedly, but they all succeeded in connecting with the right vine users. Continue reading

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