asu social media case study


Arizona State University wanted to take their 2013 football game day experience to the next level by highlighting fan content in-game. The ASU athletic department recognized the value of their fan engagement on social media and was looking for a way to harness the power of all the wonderful content that their fans produce. As the season continued, ASU wanted a way to socially power their Spring Game as well, with hopes to allow fans to make the experience their own. Continue reading

user generated content campaigns

There is nothing hotter in the world of marketing right now than user generated content (UGC) campaigns. Advertising agencies and brands worldwide are trying to tap into the immense power of their fan/customer base and use their authentic and original content to power their marketing campaigns.

Take a look at ten of the best user generated content campaigns: Continue reading


At Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how TEDxPortland leveraged an impressive stage design to encourage social sharing with the help of Postano.

The organizers of TEDxPortland were looking to make this year’s event one of the biggest in the history of TEDx in terms of actual attendance and social reach and we were delighted when they reached out to us to become a partner. Continue reading


At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how the Boston Red Sox are socially powering Fenway Park with the help of Postano.

Fresh off the heels of their 2013 World Championship, the Boston Red Sox came into the 2014 MLB season wanting to leverage their momentum and increase the social activity of their fans. Amid many improvements to Fenway Park for a better in-game experience, the Boston Red Sox installed the ‘Social Monster,’ a dynamic social wall powered by Postano. Continue reading

social traditional marketingThe following is a guest post from Jessica Williams, Marketing Manager at Chirpify.

For the past few years, brands have been investing heavily in social content and listening, and have learned a lot about how to access and engage their audience.  That audience has evolved, though, as consumers have come to expect and rely on social media as a direct channel to the brands they care about. Through direct customer dialogue, social media becomes an always-on platform for direct marketing & commerce, on the consumer’s terms. Continue reading


We’ll be recapping the major themes we saw at SXSW this year in three installments, view Part I here and come back tomorrow for Part III.


Justin Garrity, SVP of Postano, and Kendra Bracken-Ferguson, Co-founder and COO of Digital Brand Architects, presented yesterday as part of the SXSW Interactive conference to a packed room on how brands are using user-generated content to fuel their marketing campaigns. Together they highlighted brands that are finding unique ways to leverage consumer conversations into marketing strategies and integrating user-generated content into brand building. Continue reading

sxsports SXSWWe’ll be recapping the major themes we saw at SXSW this year in three installments, come back tomorrow for Part II.

In its first year as part of the SXSW Interactive and Film Conference, SXsports shown a spotlight on the growing convergence of sports, technology, innovation, and entertainment. Owners of professional sports teams, media personalities, digital and sports executives came together to discuss every aspect of the sports industry, from developing the in-stadium experience for fans to how leagues are using social media in new ways to tell stories.

With over 30 sessions in 3 days, I wasn’t able to make every #SXsports session but here is my “highlight reel” of the sessions I enjoyed the most. Continue reading


We’re headed to Austin this week for SXSW Interactive and excited to be involved in several different activities throughout the conference! From engaging talks, to promoting social good, to activating amazing social media displays, our team will be very busy during the course of SxSW Interactive. Continue reading

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