The College Football Playoff was created in 2014 to be the new playoff structure for Division 1 football, replacing the BCS system. The tournament consists of two semifinal games, alternating between six different bowl games, with the winners facing off at the College Football Playoff National Championship. This year’s national championship was held in North Texas at AT&T Stadium between the Ohio State Buckeyes and the University of Oregon Ducks. Continue reading
Beginning this Sunday, Postano will be showcasing its new Command Center product at the SXSW Interactive Tradeshow. At booth #1045, we will have on display an incredible 18 foot wide 8k version of our Command Center. This wall of real-time social data is all controlled by an interface from a phone or tablet, including navigation as well as data entry. This patent-pending technology truly transforms the traditional social command center from nice to have digital wallpaper to a truly interactive experience at your command. Continue reading
Social media is a powerful tool that concert promoters can use to get people in the door and foster excitement about an event. When promoting a concert before, during, and after the fact, it’s crucial to utilize the different platforms out there like Twitter, Facebook, Instagram and Vine.
Whether you’re putting together a show at a local bar or trying to fill a stadium with thousands of seats, social media is extremely useful for promotion purposes. Before you get started, take a look at the following checklist to make sure you’re generating the maximum amount of buzz possible. Continue reading
SXSW is an amazing conference full of informative panels and incredible keynote speakers, but a majority of the value in attending comes from networking at special events and industry parties throughout downtown Austin. And no event or party in 2015 is complete without integrating social media.
Bring your SXSW party to life with a Postano social media display.
Every attendee will be competing to create the best tweets, photos, and selfies to get their content onto a social display, all the while promoting your brand and event. Continue reading
Instagram is one of the hottest visual image social media channels. Instagram campaigns have been very popular over the last year for brands to increase brand awareness and social reach. However, it is a relatively new medium for brands to dip into, so it can be uncharted territory for many social media teams.
Let’s take a look at some of the best Instagram campaigns of 2014 and put together some tips from the common elements in each of the successful marketing efforts. Continue reading
The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.
In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading
2014 was a great year for social media campaigns. Brands, agencies, and non-profits big and small leveraged all the social networks to get creative with their digital marketing campaigns and produce significant results. Continue reading
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.
Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. This brought many well thought out and innovative brand campaigns specifically on Instagram. Continue reading
By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named word of the year in 2013. So important, that cell phone manufacturers had to add a second lens to their camera phones for proper framing.
Selfies aren’t just limited to the average avid Instagram user, either. Beyonce Knowles has taken selfies with fans, mid-performance, Boston Red Sox slugger David Ortiz has snagged a quick selfie with President Barack Obama, and we’ve even seen selfies from the International Space station. We’ve come a long way from the humble roots of Myspace and clunky digital cameras. So long, in fact, that now brands must get in on the act, and show love to their fans by allowing those fans to love themselves. Continue reading
During the holiday season, marketers have to step up their game. This time of year, spending is on the rise, and the public is on the prowl for products that will catch their attention.
In the United States, the average consumer is expected to purchase $804 worth of goods this holiday season. On Black Friday alone, shoppers spent more than $1.5 billion online.
To cash in on the spending frenzy, brands need to stand out by creating great holiday marketing campaigns. Consumers are being pummeled with holiday-themed advertisements left and right this time of year, so it’s important to figure out what can truly make a brand different. Continue reading