The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.
In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading
2014 was a great year for social media campaigns. Brands, agencies, and non-profits big and small leveraged all the social networks to get creative with their digital marketing campaigns and produce significant results. Continue reading
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.
Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. This brought many well thought out and innovative brand campaigns specifically on Instagram. Continue reading
By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named word of the year in 2013. So important, that cell phone manufacturers had to add a second lens to their camera phones for proper framing.
Selfies aren’t just limited to the average avid Instagram user, either. Beyonce Knowles has taken selfies with fans, mid-performance, Boston Red Sox slugger David Ortiz has snagged a quick selfie with President Barack Obama, and we’ve even seen selfies from the International Space station. We’ve come a long way from the humble roots of Myspace and clunky digital cameras. So long, in fact, that now brands must get in on the act, and show love to their fans by allowing those fans to love themselves. Continue reading
During the holiday season, marketers have to step up their game. This time of year, spending is on the rise, and the public is on the prowl for products that will catch their attention.
In the United States, the average consumer is expected to purchase $804 worth of goods this holiday season. On Black Friday alone, shoppers spent more than $1.5 billion online.
To cash in on the spending frenzy, brands need to stand out by creating great holiday marketing campaigns. Consumers are being pummeled with holiday-themed advertisements left and right this time of year, so it’s important to figure out what can truly make a brand different. Continue reading
User-generated content (UGC) comes in many forms including, but not limited to blog posts, tweets, blog comments, forum posts, Instagram photos, podcasts, product reviews, social media updates, Vine videos, and YouTube videos. UGC has the power to market your brand without your brand having to toot its own horn.
Here are 10 tweetable takeaways about user-generated content from the 2014 Social Influence whitepaper by Ipsos Media CT. Continue reading
Sports enthusiasts are some of the most dedicated and loyal fans of brands. The thousands of pieces of content that sports fans at games and each day are full of great sentiment and incredible imagery. All of this amazing content creates the perfect opportunity in stadiums and arenas for teams and sports marketers to put fan stories in the spotlight. Social media visualizations can be displayed on jumbotrons, in concourses, or throughout the venues to highlight and encourage great fan interaction. Check out some of our favorite visualizations for the in-game fan experience. Continue reading
Supercross is the original extreme sport, dating back to 1974. For many fans, the sport is a way of life that becomes a part of their calendar, as they follow the shows and tours throughout the year. For Supercross, the Monster Energy Cup is the premiere sporting event at the culmination of the season, bringing the top riders in the world together in one place. This grand finale in the eleven-month season consists of different races, food, and fan festival areas all in celebration of the sport.
One of the biggest champions of Supercross is Feld Entertainment, an event production company that’s been working with the Supercross family for years. Feld owns the exclusive rights to the Monster Energy Cup, and works to create incredible fan experiences throughout the entire Supercross tour. Continue reading
We are very excited to announce a new release of the Postano Platform, 2.6, which brings an improved moderation interface to our platform. Our team has been hard at work to bring this release to our clients and we think you will love the improvement in speed and efficiency of moderating content.
See what’s new: Continue reading
As announced earlier today onstage at Eventtech in Las Vegas, we are extremely excited to announce an exclusive partnership with FISH Technologies.
>> Read the official press release
FISH Technologies supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Continue reading