The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.
Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video. All these campaigns created a unique experience for consumers, and connected with people on an emotional level. Continue reading
We are very excited to announce the latest update to the Postano Platform, 2.8.
>> Read the official press release.
Version 2.8 builds upon the core of the Postano Platform and why we created Postano: to give brands a super simple way to curate user-generated content and style UGC with brand elements to create great social experiences between brands and their fans. Continue reading
With festival season officially kicked off, the influx of social posts from festivals across the globe will continue through the fall. For many, festivals are a lifestyle. It’s where all savings and PTO go, and the social channels of these individuals match this output. During each given festival all of the various social feeds are flooded with #festivalfashion and videos of live shows from all the best events, creating the utmost “fomo” in all of us left behind.
A recent study conducted by Eventbrite, one of the leading ticketing platforms for concerts and festivals, details the ticket purchasing and social posting habits of festival attendees. The study shows that 1 in 10 people have attended a festival in 2014, with an even higher rate for milllenials at 1 in 5. It also broke down that 75% of the social conversation surrounding festivals is coming from the 17-34 age group who are all super active on social. Continue reading
All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.
Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading
The College Football Playoff was created in 2014 to be the new playoff structure for Division 1 football, replacing the BCS system. The tournament consists of two semifinal games, alternating between six different bowl games, with the winners facing off at the College Football Playoff National Championship. This year’s national championship was held in North Texas at AT&T Stadium between the Ohio State Buckeyes and the University of Oregon Ducks. Continue reading
Beginning this Sunday, Postano will be showcasing its new Command Center product at the SXSW Interactive Tradeshow. At booth #1045, we will have on display an incredible 18 foot wide 8k version of our Command Center. This wall of real-time social data is all controlled by an interface from a phone or tablet, including navigation as well as data entry. This patent-pending technology truly transforms the traditional social command center from nice to have digital wallpaper to a truly interactive experience at your command. Continue reading
Social media is a powerful tool that concert promoters can use to get people in the door and foster excitement about an event. When promoting a concert before, during, and after the fact, it’s crucial to utilize the different platforms out there like Twitter, Facebook, Instagram and Vine.
Whether you’re putting together a show at a local bar or trying to fill a stadium with thousands of seats, social media is extremely useful for promotion purposes. Before you get started, take a look at the following checklist to make sure you’re generating the maximum amount of buzz possible. Continue reading
SXSW is an amazing conference full of informative panels and incredible keynote speakers, but a majority of the value in attending comes from networking at special events and industry parties throughout downtown Austin. And no event or party in 2015 is complete without integrating social media.
Bring your SXSW party to life with a Postano social media display.
Every attendee will be competing to create the best tweets, photos, and selfies to get their content onto a social display, all the while promoting your brand and event. Continue reading
Instagram is one of the hottest visual image social media channels. Instagram campaigns have been very popular over the last year for brands to increase brand awareness and social reach. However, it is a relatively new medium for brands to dip into, so it can be uncharted territory for many social media teams.
Let’s take a look at some of the best Instagram campaigns of 2014 and put together some tips from the common elements in each of the successful marketing efforts. Continue reading
The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.
In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading