At Postano, we love partnering with great organizations and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how TEDxPortland leveraged an impressive stage design to encourage social sharing with the help of Postano.
The organizers of TEDxPortland were looking to make this year’s event one of the biggest in the history of TEDx in terms of actual attendance and social reach and we were delighted when they reached out to us to become a partner. Continue reading
At Postano, we have some truly great customers and are always excited to work with them in integrating our platform into their social media campaigns. Take a look at how the Boston Red Sox are socially powering Fenway Park with the help of Postano.
Fresh off the heels of their 2013 World Championship, the Boston Red Sox came into the 2014 MLB season wanting to leverage their momentum and increase the social activity of their fans. Amid many improvements to Fenway Park for a better in-game experience, the Boston Red Sox installed the ‘Social Monster,’ a dynamic social wall powered by Postano. Continue reading
The following is a guest post from Jessica Williams, Marketing Manager at Chirpify.
For the past few years, brands have been investing heavily in social content and listening, and have learned a lot about how to access and engage their audience. That audience has evolved, though, as consumers have come to expect and rely on social media as a direct channel to the brands they care about. Through direct customer dialogue, social media becomes an always-on platform for direct marketing & commerce, on the consumer’s terms. Continue reading
We are extremely excited to announce the launch of Postano Analytics, our ground-breaking solution for social monitoring and engagement measurement as part of our 2.3 release. This effort was the result of months of collaborative development alongside our customers, and the result is truly incredible. Continue reading
The Postano team is back from a fun, busy, and exhausting week in Austin at SXSWi. From learning new sports marketing ideas to sharing how brands can leverage user-generated content to promoting social good, and eating as much BBQ as possible, we had a blast. And being a social company, we documented the entire trip on social media, embedded below in a Postano social hub. Continue reading
We’ll be recapping the major themes we saw at SXSW this year in three installments, view Part I here and come back tomorrow for Part III.
Justin Garrity, SVP of Postano, and Kendra Bracken-Ferguson, Co-founder and COO of Digital Brand Architects, presented yesterday as part of the SXSW Interactive conference to a packed room on how brands are using user-generated content to fuel their marketing campaigns. Together they highlighted brands that are finding unique ways to leverage consumer conversations into marketing strategies and integrating user-generated content into brand building. Continue reading
We’ll be recapping the major themes we saw at SXSW this year in three installments, come back tomorrow for Part II.
In its first year as part of the SXSW Interactive and Film Conference, SXsports shown a spotlight on the growing convergence of sports, technology, innovation, and entertainment. Owners of professional sports teams, media personalities, digital and sports executives came together to discuss every aspect of the sports industry, from developing the in-stadium experience for fans to how leagues are using social media in new ways to tell stories.
With over 30 sessions in 3 days, I wasn’t able to make every #SXsports session but here is my “highlight reel” of the sessions I enjoyed the most. Continue reading
We’re headed to Austin this week for SXSW Interactive and excited to be involved in several different activities throughout the conference! From engaging talks, to promoting social good, to activating amazing social media displays, our team will be very busy during the course of SxSW Interactive. Continue reading
Postano was very proud to power the social conversation at the Q1 Digital Sports Fan Conference this week. Q1 Sports teamed up with Postano to encourage social participation by attendees via a live social media display as well as a social hub to collect all the content around the hashtag #DSFE13. Continue reading
Social Media is evolving at a breakneck speed and if you were off Twitter for one day this month, there’s the chance you could have missed a brand new social network or killer app that could change the industry. That is why I’m here to help and make sure that you don’t miss a thing and are on top of the biggest stories of the month. Continue reading