At Postano, we love partnering with world-changing companies and are always excited to combine forces to create amazing social experiences. Take a look at how the Twitter Politics team leveraged the Postano Platform to visualize social data and surface trends at the Democratic Presidential Debate.
As a partner of the second Democratic Presidential Debate, the Twitter Politics team (@gov) wanted to enrich the debate viewing experience and engage voters like never before. Twitter already is the de facto place for sharing ideas and creating conversations around politics, but their team had been waiting for a moment like this to take it even further and fully integrate Twitter into the live broadcast, analysis, and the debate itself. Continue reading
The following is a guest post from Brian Solis
Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. Continue reading
Last week, we were very excited to announce Hashtag Analytics and the response has been overwhelming. We can’t wait for you to try it. Hashtag Analytics is a new product on the Postano platform designed to provide powerful insight on any hashtag campaign. Continue reading
In the dark, primitive days of the internet, when we still had to type “www.” and wondered why we could hear the 56k modem connect even when the computer’s volume was muted, chat rooms and emails used a shorthand called “emoticons” to express simple emotions like smiles and frowns. As we’ve come to know, all things evolve, especially on the internet.
Emoticons brought about Emojis, or small, simplistic pictures that can be used beside or in place of traditional letters and characters. Often times they come in a full keyboard configuration.
Use of emojis has been relentless the past few years, and they’ve become a ubiquitous part of the internet and social media. Branded content has adopted Emojis in some surprising ways in efforts to stay relevant, connect and simply have a little fun with their followers. Continue reading
Digital Out Of Home marketing campaigns are gaining prominence throughout the globe. Also known as DOOH, they allow for brands to access consumers on the go and showcase their products in interactive fashions.
Whether they appear on billboards, in the back of taxis, with product displays in stores, or amongst areas where there is high-foot traffic, DOOH ads have the power to draw consumers in and make them more interested in brands.
To further increase engagement with prospects, brands are integrating social media into these digital out of home ads. Let’s take a look at the top six ways that they’re getting the most of these campaigns. Continue reading
Next to creating great music, social media has become one of the biggest ways musicians are being discovered. A great social media strategy can propel a musician to new levels and activate a fan base like no other. Just posting content is not enough though, musicians need to get creative with their social campaigns and try something new. Continue reading
Every sports team has a mascot who makes their presence felt during home games. Some mascots have even taken to social media to share their great energy and personalities even when fans aren’t in the stadium with them. Check out these four sports mascots with winning social accounts. Continue reading
The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the box to improve fan engagement with their unique and all-encompassing social strategy, one that any team can learn from. Continue reading
Years ago during a hackathon event, my friends and I built a game application based on Street Fighter II that used Twitter information and Klout scores. My friends and I had been working with a lot of social data at that time and we were fascinated with “gamification”. The word was overused, but the idea of finding a way to create suspense and add drama to data discovery was interesting. Continue reading
Instagram has been embraced as a great marketing tool by just about every brand or business. If a company runs their account effectively, their Instagram page can be used as a tool to draw in new customers, make people feel loyal to the brand, or even excite existing customers about the product again. There are many benefits of a good Instagram account and many companies are trying to incorporate unique strategies to their Instagram account to separate themselves from their competitors. Continue reading