No longer viewed as a niche player in the social web space, Pinterest has harnessed both an increased user base and its exponential growth as a referring site has cemented it as a considerable force in the marketing world.
Not only can Pinterest help drive large amounts of traffic to your site, improve your social SEO, but also can have huge revenue driving and commerce advantages for businesses. Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network.
One immediate benefit when setting up and optimizing your business Pinterest page is improved SEO and search rankings. Here are six ways Pinterest can help boost your SEO and improve your digital marketing strategy:
>>Read more about how to optimize your social media presence for search
1. Build Backlinks to Your Website
While Pinterest can allow you to exponentially grow the viewership of content posted, it can also create a huge amount of backlinking for your site. In SEO terms, a backlink is an invaluable thing to have, as search engines create page rankings by taking into account how many outside links lead people back to your site. With proper usage of Pinterest, you easily create many of these useful backlinks to your site.
Once you’ve created a Pinterest account for your business, you can upload pins, inserting links into the captions and information of your posts. This means that every time someone “pins” or shares one of those posts a new backlink is created. The more repins of your content, the more backlinks you get back to your site.
This not only provides a new chance for someone to find your site, but it also gives a boost to SEO rankings. Additionally, as your content gains exposure, it can also lead to additional viral links if people like the content and link to it from their own sites or other social channels.
2. Take Advantage of Keyword Targeting
Another integral part of a solid SEO strategy is keyword targeting. In order to do this effectively, you must use keywords frequently in your content that your target audience is searching for. This increases your page rank when those keywords are searched.
Google now indexes personal Pinterest profiles and private Pinterest boards. Adding keywords to your boards increases the odds of them appearing in a search.
You can work keyword targeting into Pinterest posts as well. Use the same keywords in the descriptions of your pins, along with a link back to your website. This should help will bring your Pinterest page up in the rankings for those keywords as well, providing yet another way for people to find your content. A high ranking Pinterest page also increases the value of those backlinks, in turn boosting your SEO even further.
Like with your other social media profile pages, make sure you do not neglect to fill out your ‘about’ section with SEO and keywords in mind. The 200-character section is vital for SEO. Use keyword-rich text that succinctly states who you are and what you do. This enables search engines to find and group your profile, boards, and pins with the proper search results and can help your brand/business take up more real estate on that coveted first page of Google for the right keywords.
3. Link Building Using the Pin It Button
Pinterest has a “pin it” button similar to the Facebook “like” button and Twitter’s “tweet” button. You can add a “pin it” button to your blog so users can share your images on Pinterest with a link back to your site. This gives you another opportunity to build backlink.
In addition, by using Postano, you can pull your Pinterest pins and boards directly into your website, and then allow users to pin that content directly to their own boards without leaving your website.
>>Learn more about how to embed Pinterest in your website or check out how Nine West is using the platform to display Pinterest on their website
4. Improve Your Social Signals (and Rankings)
We know that social signals are factored into Google’s and Bing’s organic search algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.
This can help improve your rankings for more of your content across the site (not just the content you chose to pin.
5. Increase Your Rankings and Prominence in Local Search
The meteoric rise of Pinterest means it will become more and more relevant to local search results. To gain the full benefit of this opportunity, you can create a board highlighting local attractions of your business’ city or region. Pin images of landmarks related to your business, like your storefront. This information illustrates your connection to the area and lets local customers know where to visit and find you.
6. Gain Better Insights into Analytics for Targeting
You’ll be able to track people who promote your content, interact with them and map out a better promotional strategy with feedback and analytics stats from them on what kind of content works best.