Fashion Week used to be a ultra-exclusive event reserved for the fashion elite. The public had to wait for the print publications before they could see the coverage, images and commentary related to the year’s premier fashion event.
However, with the arrival of the digital age, the fashion industry as a whole, and Fashion Week, has been democratized. Fashion bloggers now have front row seats at the the top shows, and fashion lovers around the country consume every moment of Fashion Week via live streaming, Twitter, blogs, Instagram, Vine, Pinterest and more.
The Fashion industry as a whole has always been on cutting edge of new technologies – with the top brands frequently becoming the firsts to embrace social and digital platforms and trends. In fact, many fashion brands were among the first to start using Instagram as a marketing platform (read “Instagram and the Fashion Industry”).
Putting fashion week on display using digital channels is certainly not new this year, but with platforms like Pinterest, Instagram, Vine and Twitter gaining more and more recognition as traditional marketing channels, 2013 saw an explosion of digital and social activity surrounding the major event.
This year’s Fashion Week was full of live streaming, Tweeting, hashtag campaigns, social and digital lounges, interesting digital promotions with many designers vying to use the most cutting edge technology to leverage multiple platforms and maximize their reach, engagement and impact from the event.