Case Study: ASU Sun Devils

asu social media case study

Challenge

Arizona State University wanted to take their 2013 football game day experience to the next level by highlighting fan content in-game. The ASU athletic department recognized the value of their fan engagement on social media and was looking for a way to harness the power of all the wonderful content that their fans produce. As the season continued, ASU wanted a way to socially power their Spring Game as well, with hopes to allow fans to make the experience their own.

Solution

ASU football found much success with social this past season. In order to utilize the content being produced by fans, ASU partnered with Postano to collect, curate, and display the best content on their video board in Sun Devil Stadium during the 2013 football season. The Pac-12 South titleholders continued to partner with Postano for their spring football game when fans had the opportunity to engage with a larger audience and vote via hashtags on Twitter for the 2013 player of the year.

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Postano then powered a touchdown themed data visualization to highlight the most valuable player of the year. The analytics visualization was displayed for the first look at the newly renovated Sun Devil Stadium during the Spring Game.

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Results

Throughout the 2013 football season ASU aggregated upwards of 10,000 pieces of fan generated content. Sun Devil’s fans were also wowed with the innovative MVP social data visualization during the Spring Game.

The Sun Devils are able to moderate content from anywhere during game day.

The Sun Devils are able to moderate content from anywhere during game day.

The inclusion of Postano’s creative design and easy-to-use technology became an integral part of the ASU game day. “Now that we have it, I can’t imagine not having it because the fans, the student section, people watching it really increases the game day experience and helps build the energy level.” – Grace Hoy, Social Media Coordinator. Utilizing Postano’s animated and analytics visualizations to highlight fan engagement on the video board, ASU is created record levels of fan interaction. Through the promotion and appreciation of fans by highlighting their social interaction, ASU spurred fans to participate even more.

“The voting [visualization] performed extremely well for us, it essentially runs itself. It is really cool to see the football meters move every time a vote came in. It was consistent and easy to integrate.” Greg Scott Cody – Director of Production Services at ASU

Rebecca Gibson
This entry was posted in Case Studies by Rebecca Gibson.

Rebecca is a Client Success Manager for Postano, where she makes clients look like rockstars throughout their partnership. A graduate of the University of Oregon School of Journalism and Communications, Rebecca studied visual communications and journalism. Her background is in magazine and narrative writing, design, and editing. In her free time, this Bend Oregon native enjoys live music and spontaneous outdoor explorations. Follow Rebecca on Google+

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