In the dark, primitive days of the internet, when we still had to type “www.” and wondered why we could hear the 56k modem connect even when the computer’s volume was muted, chat rooms and emails used a shorthand called “emoticons” to express simple emotions like smiles and frowns. As we’ve come to know, all things evolve, especially on the internet.

Emoticons brought about Emojis, or small, simplistic pictures that can be used beside or in place of traditional letters and characters. Often times they come in a full keyboard configuration.

Use of emojis has been relentless the past few years, and they’ve become a ubiquitous part of the internet and social media. Branded content has adopted Emojis in some surprising ways in efforts to stay relevant, connect and simply have a little fun with their followers. Continue reading

DOOH Advertising

Digital Out Of Home marketing campaigns are gaining prominence throughout the globe. Also known as DOOH, they allow for brands to access consumers on the go and showcase their products in interactive fashions.

Whether they appear on billboards, in the back of taxis, with product displays in stores, or amongst areas where there is high-foot traffic, DOOH ads have the power to draw consumers in and make them more interested in brands.

To further increase engagement with prospects, brands are integrating social media into these digital out of home ads. Let’s take a look at the top six ways that they’re getting the most of these campaigns. Continue reading


Next to creating great music, social media has become one of the biggest ways musicians are being discovered. A great social media strategy can propel a musician to new levels and activate a fan base like no other. Just posting content is not enough though, musicians need to get creative with their social campaigns and try something new. Continue reading

social media mascots

Every sports team has a mascot who makes their presence felt during home games. Some mascots have even taken to social media to share their great energy and personalities even when fans aren’t in the stadium with them. Check out these four sports mascots with winning social accounts. Continue reading


Years ago during a hackathon event, my friends and I built a game application based on Street Fighter II that used Twitter information and Klout scores. My friends and I had been working with a lot of social data at that time and we were fascinated with “gamification”. The word was overused, but the idea of finding a way to create suspense and add drama to data discovery was interesting. Continue reading

Brands On Instagram

Instagram has been embraced as a great marketing tool by just about every brand or business. If a company runs their account effectively, their Instagram page can be used as a tool to draw in new customers, make people feel loyal to the brand, or even excite existing customers about the product again. There are many benefits of a good Instagram account and many companies are trying to incorporate unique strategies to their Instagram account to separate themselves from their competitors. Continue reading

Successful Social Media Campaigns

Summer is a great time for brands to launch creative initiatives. Without the frenzy of Black Friday or holiday season, summer is the perfect down time to produce compelling social media campaigns.

This summer we’ve seen some great concepts from brands and communities around the world. Here are some social media campaigns that have shown fresh perspectives on utilizing social media and user generated content to tell a story. Continue reading

Top Social Media Brands

At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.

However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.

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Essence Festival

It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?

When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.

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Sports Social Media Campaigns

The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.

Check out these 6 campaigns that embraced social media in new ways: Continue reading