As originally published on Social Media Today
Summer may typically be a slow time for marketing but that hasn’t stopped some savvy brands from using this less-competitive time period to launch creative campaigns that stand out. And one of the best ways to get noticed during this marketing lull can be a dynamic social media campaign.
Brands that are smart about leveraging user-generated content are not only driving awareness, but also engagement. But it’s not just about the original social content. Fans in turn are also sharing the best user-generated content, effectively acting as ambassadors for their favorite brands.
Here are five creative social campaigns that stood out this summer: