The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.
In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading