The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.
Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video. All these campaigns created a unique experience for consumers, and connected with people on an emotional level. Continue reading