5-Social-Brands-To-Emulate

At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.

However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.

Continue reading

social media best practices

It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?

When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.

Continue reading

sports marketing campaigns

The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.

Check out these 6 campaigns that embraced social media in new ways: Continue reading

Social Media Walls

Social media walls are popping up everywhere as grounding showpieces at events, brand headquarters and stadiums displaying user-generated content. Social walls drive content interaction, function as a conversation starter and improve engagement. They have endless possibilities, styles and functions and provide a wall of sheer social beauty.

Here are ten ultra-creative social walls that are definitely social and definitely sharable.

Continue reading

social-video

Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.

Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.

There are a number of video platforms to choose from, and all of them offer different benefits to your business. Some will increase your follower count and likes on social media, while others may bolster your relationships with your customers. Continue reading

celebrity social media campaigns

The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity to further their careers and bask in fame that can reach around the globe.

In a world where everyone has an accessible personality, few manage to cultivate a community around nothing but themselves and their sphere of influence. We examined a few of the finer and more inspired uses of social media to further personal brands and causes, leveraged on personalities. Continue reading

exp marketing2

The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.

Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video. All these campaigns created a unique experience for consumers, and connected with people on an emotional level. Continue reading

college social media campaigns

All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.

Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading

social media for concerts

Social media is a powerful tool that concert promoters can use to get people in the door and foster excitement about an event. When promoting a concert before, during, and after the fact, it’s crucial to utilize the different platforms out there like Twitter, Facebook, Instagram and Vine.

Whether you’re putting together a show at a local bar or trying to fill a stadium with thousands of seats, social media is extremely useful for promotion purposes. Before you get started, take a look at the following checklist to make sure you’re generating the maximum amount of buzz possible. Continue reading

social action sports

The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.

In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading