In the dark, primitive days of the internet, when we still had to type “www.” and wondered why we could hear the 56k modem connect even when the computer’s volume was muted, chat rooms and emails used a shorthand called “emoticons” to express simple emotions like smiles and frowns. As we’ve come to know, all things evolve, especially on the internet.
Emoticons brought about Emojis, or small, simplistic pictures that can be used beside or in place of traditional letters and characters. Often times they come in a full keyboard configuration.
Use of emojis has been relentless the past few years, and they’ve become a ubiquitous part of the internet and social media. Branded content has adopted Emojis in some surprising ways in efforts to stay relevant, connect and simply have a little fun with their followers. Continue reading