social-video

Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.

Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.

There are a number of video platforms to choose from, and all of them offer different benefits to your business. Some will increase your follower count and likes on social media, while others may bolster your relationships with your customers.

The following are four places that you can post your videos and market your business to potential and current customers.

Facebook

Screen Shot 2015-06-17 at 11.53.30 AM

Facebook has been on the up and up with its videos as of late. According to TechCrunch, the social media site now boasts more than three billion video views per day.

When people are on Facebook, they want to be entertained and distracted. Your videos should be fun and lighthearted, as well as humorous. They should also be short; users quickly scrolling through their timelines don’t want to spend more than a minute or two on a video. Since videos are on auto-play, the first few seconds of it must capture the users’ attention and make them want to keep watching.

Check out this video posted Coca-Cola posted on its Facebook page. From the start, it’s active, and zooms out to reveal acapella singers using their Coke bottles as instruments. It’s short, engaging, and ended up receiving more than 499,000 views and nearly 20,000 likes.

 

Instagram 

It’s a slam dunk! And the crowd goes cookie!

A video posted by OREO (@oreo) on


If you have a large Instagram following, or you want to build it up, try posting video on your account. People who use Instagram already like to consume visual content, so you’re already ahead of the game when you use it for marketing purposes.

Instagram videos can be fifteen seconds long at most, and they repeat. Your videos should be consistent with the photos on your feed and include a quick action. If your photos include a certain filter, film your videos with that same filter. Let’s say all of your photos are of customers at your store. In that case, you should shoot customer testimonial videos for your Instagram page.

A brand that’s doing great work on Instagram is Oreo. Every single one of their photos showcases the Oreo itself in a different way. While one photo is of an Oreo milkshake, another is just of the cookie itself. There are pies with Oreo crusts, and Oreo lattes. The Oreos are always against a bright, simple background in both the photos and videos.

Check out this video, which features the Oreo being dunked in a glass of milk.

 

Vine 

As of last August, 100 million people were watching videos on Vine each month. They’re logging onto the site and viewing six-second loops produced by their peers, content creators, and brands.

In those six seconds, you have to show a creative, engaging message that will keep viewers hooked on your looping video and encourage them to follow you on the site.

According to Social Times, the most effective brands on Vine produce videos that capture their niche. For example, GE makes videos for science lovers, while French Connection shows videos that target fashion enthusiasts and travelers. Many successful brands are utilizing stop motion on the site, too.

Your Vine videos should educate and entertain, and not focus on selling products or achieving instant ROI. Take a look at this Vine video from Home Depot that shows viewers how lightbulbs can be used as cute Christmas tree ornaments.

 

Periscope

Spotify used Periscope to give fans an intimate performance by the Villagers

Spotify used Periscope to give fans an intimate performance by The Villagers

In the first 10 days of Periscope’s premiere online, one million users signed into the live streaming app, which is owned by Twitter. Think about fun events that your company is holding that you’d want to live stream or perhaps hold a hangout that discusses popular questions your customers have been asking you.

According to Social Media Week, you should see when your followers are most active on your Twitter page, and then consider live streaming during those times. You can also view how many likes and comments your video is receiving in real time. If users are asking you questions, and you feel it won’t interrupt your flow, you should respond right on video. It’ll make users feel appreciated and give them a chance for their voices to be heard. Afterwards, make sure you check out the key analytics provided by Periscope, such as how many views and likes your video got, as well as how many times it was replayed.

Some of the first brands to use Periscope used the platform to take their audience members behind the scenes of their companies. For example, Spotify livestreamed an intimate performance with a folk-rock band called The Villagers.

Have you had success with Facebook, Instagram, Periscope, or Vine? What marketing strategies worked for you? Let us know in the comments section below.

celebrity social media campaigns

The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity to further their careers and bask in fame that can reach around the globe.

In a world where everyone has an accessible personality, few manage to cultivate a community around nothing but themselves and their sphere of influence. We examined a few of the finer and more inspired uses of social media to further personal brands and causes, leveraged on personalities. Continue reading

exp marketing2

The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and connects brands with fans in exciting and immersive ways.

Experiential marketing, or experience design, is known as marketing that can be touched or that draws people into the experience digitally. Some great campaigns that have gone beyond traditional media into experiential marketing include Heineken’s “Departure Roulette,” Red Bull Stratos that 8 million people watched live, and KLM Airline’s puppy-powered viral video. All these campaigns created a unique experience for consumers, and connected with people on an emotional level. Continue reading

college social media campaigns

All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.

Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading

social media for concerts

Social media is a powerful tool that concert promoters can use to get people in the door and foster excitement about an event. When promoting a concert before, during, and after the fact, it’s crucial to utilize the different platforms out there like Twitter, Facebook, Instagram and Vine.

Whether you’re putting together a show at a local bar or trying to fill a stadium with thousands of seats, social media is extremely useful for promotion purposes. Before you get started, take a look at the following checklist to make sure you’re generating the maximum amount of buzz possible. Continue reading

social action sports

The grit, grunge, and outcast motif around action sports have long since washed away, leaving an evolving market of commercially viable branding, pitching, and sponsorship opportunities. Exposure is no longer hard to come by, and the argument about how viable these sports are has long since been settled.

In a lot of ways, the action sports scene has adapted to the 21st century social media more quickly and effectively than the old, tried and true sports. Not surprisingly, certain trend setters have set the tone, and continue to define the trend in social media and marketability. Continue reading

14 best Selfie Campaigns 2014

By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named word of the year in 2013. So important, that cell phone manufacturers had to add a second lens to their camera phones for proper framing.

Selfies aren’t just limited to the average avid Instagram user, either. Beyonce Knowles has taken selfies with fans, mid-performance, Boston Red Sox slugger David Ortiz has snagged a quick selfie with President Barack Obama, and we’ve even seen selfies from the International Space station. We’ve come a long way from the humble roots of Myspace and clunky digital cameras. So long, in fact, that now brands must get in on the act, and show love to their fans by allowing those fans to love themselves. Continue reading

Holiday marketing Campaigns

During the holiday season, marketers have to step up their game. This time of year, spending is on the rise, and the public is on the prowl for products that will catch their attention.

In the United States, the average consumer is expected to purchase $804 worth of goods this holiday season. On Black Friday alone, shoppers spent more than $1.5 billion online.

To cash in on the spending frenzy, brands need to stand out by creating great holiday marketing campaigns. Consumers are being pummeled with holiday-themed advertisements left and right this time of year, so it’s important to figure out what can truly make a brand different. Continue reading

Apple Social-Hub

Anytime Apple launches anything it makes waves. And the launch of the iPhone 6, 6+, and the Apple Watch this September was no different, except for Apple’s digital strategy. For the first time ever Apple created an online social hub where they livestreamed the announcement as well as aggregated user-generated content around the hashtag #Applelive. This was a big step for a company that historically has stayed away from social media. Continue reading