People love getting recognized by the brands they love. I know I do. This year’s Hood to Coast Relay has used this to engage the HTC Relay community and create palpable excitement on Twitter, Facebook, and Instagram.
For me, it started with a comment on one of my Instagram posts from 2010. I ran my first Hood to Coast with the Integra Telecom team.
"Usually it's just me and a bunch of bums down here. #htcrelay"
The photo of Hood to Coasters checking their watches at the exchange, taken that year near the Vera Katz statue under the Hawthorne Bridge, captured the eye of someone at HTC. They liked the photo and asked me if I would mind if they used it. Flattered, I proudly said yes. I just asked if they would give me some props.
A couple weeks later I got another mention on Instagram, this time a post of my photo as part of a daily countdown campaign. Cool. Very, cool. We’re down to not even one more day and there have been 17 more great photos from Instagram users.
"Snap Your Shoes."
HTC has also created buzz by prompted user to take photos of their shoes, gear and food. Each prompt engages users and encourages them to use the #HTC13 hashtag.
From helpful tips on what food to pack to hyped up team photos, it’s been amazing to see photos stream in from HTC runners leading up to the event. You can see the excitement in every photo.
Here at Postano, we’ve put HTC content on our wall of displays.
The Postano Wall
We also put together a Hood to Coast Social Hub centered around #HTC13, #HTCRelay Instagram content as well as feeds from Twitter and Flickr. This was the only missing piece in the Hood to Coast social campaign: a place to see all the content in one place.
Hopefully next year we can team up on something amazing. For now, you can follow along at home or see your race posts here:
This incredible content has inspired me the last few days. I can’t wait to see what is shared in the next 2 days!