Instagram has been embraced as a great marketing tool by just about every brand or business. If a company runs their account effectively, their Instagram page can be used as a tool to draw in new customers, make people feel loyal to the brand, or even excite existing customers about the product again. There are many benefits of a good Instagram account and many companies are trying to incorporate unique strategies to their Instagram account to separate themselves from their competitors. Continue reading
Founded in 2012, the Tortuga Music Festival is an annual festival put on by the Rock the Ocean Foundation that brings together country, rock and roots music to raise awareness about marine conservation and issues affecting the world’s oceans. The festival takes place on the beach in Fort Lauderdale, Florida, making for a great time full of sunglasses, cowboy boots, and plenty of selfies. Continue reading
At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.
However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.
It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?
When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.
The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.
Check out these 6 campaigns that embraced social media in new ways: Continue reading
All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.
Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading
2014 was a great year for social media campaigns. Brands, agencies, and non-profits big and small leveraged all the social networks to get creative with their digital marketing campaigns and produce significant results. Continue reading
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.
Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. This brought many well thought out and innovative brand campaigns specifically on Instagram. Continue reading
By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named word of the year in 2013. So important, that cell phone manufacturers had to add a second lens to their camera phones for proper framing.
Selfies aren’t just limited to the average avid Instagram user, either. Beyonce Knowles has taken selfies with fans, mid-performance, Boston Red Sox slugger David Ortiz has snagged a quick selfie with President Barack Obama, and we’ve even seen selfies from the International Space station. We’ve come a long way from the humble roots of Myspace and clunky digital cameras. So long, in fact, that now brands must get in on the act, and show love to their fans by allowing those fans to love themselves. Continue reading
User-generated content (UGC) comes in many forms including, but not limited to blog posts, tweets, blog comments, forum posts, Instagram photos, podcasts, product reviews, social media updates, Vine videos, and YouTube videos. UGC has the power to market your brand without your brand having to toot its own horn.
Here are 10 tweetable takeaways about user-generated content from the 2014 Social Influence whitepaper by Ipsos Media CT. Continue reading