custom emojis

Originally published on Medium

When Twitter launched Hashflags aka Twitter custom emojis for the 2010 World Cup, it was seen as a cute gimmick. It didn’t seem that extraordinary. Before emojis were as common and popular as they are today, Twitter essentially inserted an existing and known emoji for the author when they used the country code in the form of a hashtag. Twitter reprised its use four years later for the 2014 World Cup. Continue reading


2015 seemed to be the year of the social media campaign. Whether it was Snapchat, memes, Periscope, emojis, UGC, or gifs, brands took to social media in force this year to power their marketing campaigns.

Here’s a look at 15 of our favorite social media campaigns from 2015:

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Next to creating great music, social media has become one of the biggest ways musicians are being discovered. A great social media strategy can propel a musician to new levels and activate a fan base like no other. Just posting content is not enough though, musicians need to get creative with their social campaigns and try something new. Continue reading


The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the box to improve fan engagement with their unique and all-encompassing social strategy, one that any team can learn from. Continue reading

Brands On Instagram

Instagram has been embraced as a great marketing tool by just about every brand or business. If a company runs their account effectively, their Instagram page can be used as a tool to draw in new customers, make people feel loyal to the brand, or even excite existing customers about the product again. There are many benefits of a good Instagram account and many companies are trying to incorporate unique strategies to their Instagram account to separate themselves from their competitors. Continue reading

Top Social Media Brands

At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.

However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.

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Essence Festival

It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?

When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.

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Sports Social Media Campaigns

The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.

Check out these 6 campaigns that embraced social media in new ways: Continue reading