At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans.
However, being a social media powerhouse goes beyond establishing a handle and a hashtag. To be truly compelling, this takes some planning and intention. Here are 5 great social savvy brands to emanate in both your next campaign, and overall social strategy.
It is becoming commonplace and even expected for large events to have a dedicated hashtag or associated twitter feed. Commonplace to the point that if an event doesn’t have a hashtag already picked out, attendees at the event will almost always organically create one. In addition to hashtags and social media streams, what are the other best practices that go into making an event a truly social event?
When asking that question, one event in particular comes to mind: Essence Fest. Put on by ESSENCE Magazine, Essence Festival is actually the largest, most social, live event in the United States and happens each year over the 4th of July weekend. This free event is chalk full of education, entertainment, giveaways, contests, celebrity involvement – whether it’s keynote speeches, interviews, performances – it’s family-friendly and even some peoples’ only vacation the entire year. To attend is amazingly overwhelming and non-stop.
The sports industry has been a pioneer in the adoption of social media as a way to communicate with their devoted fans in a whole new way. Whether its giving inside access, getting closer to the players and personalities, or using social networks to create positive social change, social media has made a huge impact on the world of sports marketing.
Check out these 6 campaigns that embraced social media in new ways: Continue reading
All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return.
Marketers in any field can learn from these unique campaigns and get “schooled” on how to effectively use these sites. Let’s take a look at seven ways that colleges are tapping into the power of social media in creative ways to fulfill their marketing goals. Continue reading
2014 was a great year for social media campaigns. Brands, agencies, and non-profits big and small leveraged all the social networks to get creative with their digital marketing campaigns and produce significant results. Continue reading
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.
Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. This brought many well thought out and innovative brand campaigns specifically on Instagram. Continue reading
By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named word of the year in 2013. So important, that cell phone manufacturers had to add a second lens to their camera phones for proper framing.
Selfies aren’t just limited to the average avid Instagram user, either. Beyonce Knowles has taken selfies with fans, mid-performance, Boston Red Sox slugger David Ortiz has snagged a quick selfie with President Barack Obama, and we’ve even seen selfies from the International Space station. We’ve come a long way from the humble roots of Myspace and clunky digital cameras. So long, in fact, that now brands must get in on the act, and show love to their fans by allowing those fans to love themselves. Continue reading
User-generated content (UGC) comes in many forms including, but not limited to blog posts, tweets, blog comments, forum posts, Instagram photos, podcasts, product reviews, social media updates, Vine videos, and YouTube videos. UGC has the power to market your brand without your brand having to toot its own horn.
Here are 10 tweetable takeaways about user-generated content from the 2014 Social Influence whitepaper by Ipsos Media CT. Continue reading
Anytime Apple launches anything it makes waves. And the launch of the iPhone 6, 6+, and the Apple Watch this September was no different, except for Apple’s digital strategy. For the first time ever Apple created an online social hub where they livestreamed the announcement as well as aggregated user-generated content around the hashtag #Applelive. This was a big step for a company that historically has stayed away from social media. Continue reading
One of the most prevalent questions asked to marketers is the return on investment of social. Brands and individuals alike are constantly striving for more followers or likes, but how does having a certain number of Facebook friends actually create a profit? With competing metrics on the value of a retweet or a follower, many question the actual ability to–or value in–calculating the ROI of social.
User generated content provides the perfect opportunity to connect the dots between fans and brands. A new feature on the scene is shoppable links. By directly adding product attribution to social posts in a social hub, marketers can create an easy path to e-commerce or information pages and make social shoppable. Here are some of our favorite ways to utilize this new feature in any given industry. Continue reading