How to Integrate Instagram into your Website

integrate instagram feed

Instagram, arguably one of the most favored social media platforms, continues to gain popularity and hold people’s interest. Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on various social networks and found that Instagram delivered brands 58 times more engagement per follower. These impressive Instagram stats offer potential for your own brand or business to leverage the social platform’s power.Screen Shot 2015-05-05 at 11.55.15 AM

The traditional way of leveraging Instagram is a great place to start – photos from your brand that people can follow, like and comment on, but what about taking it a step further? One of the best ways to harness the engagement power of Instagram is to embed Instagram feeds straight into your website.

Infinite Possibilities

Social Feed of Instagram and Twitter styled for TEDxPortland

Social Feed of Instagram and Twitter styled for TEDxPortland

A custom Instagram embed allows visitors to interact with Instagram content while staying on your website. This increases time on site, fosters brand awareness, encourages social engagement and inspires visitors to create their own content influenced by or about your brand.

However, in considering embedding any content into websites, most brands want a customized, on-brand experience. An example are the various social embeds on the McQ Alexander McQueen website. McQ showcases eight social hubs pulling in various Instagram hashtag campaigns, each of which are uniquely branded, customized and fit to the branding of their website.

Embed Instagram

Embedding Instagram feeds into your website turns social media content into amazing, completely customized, brand experiences while leveraging the engagement power of Instagram.


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Anne Kimbrel
This entry was posted in Instagram by Anne Kimbrel.

Anne has been with Postano since its inception and over the years has played a role on almost every team. Currently, she’s working with the marketing team as the programs manager. While not making lists and having impromptu lunchtime picnics at Postano, the Wenatchee, Washington native and Gonzaga graduate spends her time hosting dinner parties, gardening and adventuring with her black lab Rowdy (aka #RooSugar). Follow Anne on Twitter. Follow Anne on Instagram

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