Instagram, arguably one of the most favored social media platforms, continues to gain popularity and hold people’s interest. Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on various social networks and found that Instagram delivered brands 58 times more engagement per follower. These impressive Instagram stats offer potential for your own brand or business to leverage the social platform’s power.
The traditional way of leveraging Instagram is a great place to start – photos from your brand that people can follow, like and comment on, but what about taking it a step further? One of the best ways to harness the engagement power of Instagram is to embed Instagram feeds straight into your website.
A custom Instagram embed allows visitors to interact with Instagram content while staying on your website. This increases time on site, fosters brand awareness, encourages social engagement and inspires visitors to create their own content influenced by or about your brand.
However, in considering embedding any content into websites, most brands want a customized, on-brand experience. An example are the various social embeds on the McQ Alexander McQueen website. McQ showcases eight social hubs pulling in various Instagram hashtag campaigns, each of which are uniquely branded, customized and fit to the branding of their website.
Embedding Instagram feeds into your website turns social media content into amazing, completely customized, brand experiences while leveraging the engagement power of Instagram.