Social Media Monitoring Across Industries [INFOGRAPHIC]

Twitter has over 170 million active users, Facebook claims to have 950 million people using the service in a given month and even Google+ now boasts 100 million active users.  With these huge numbers of people worldwide using social networks to share news, sentiment, and thoughts every single day, there is a huge potential to use social media to monitor political sentiment, the stock market, public health and more.

In fact, research shows that analysis of public mood can sometimes reflect the Dow Jones, can help predict political polling data and can even quickly pinpoint epidemics and flu outbreaks.

In this infographic, designed and researched by our own Marri Gamard, we take a look at how the extensive amount of data gleaned from social media can be used as an effective monitoring tool across industries and for different purposes.

social media monitoring

Julie Blakley
This entry was posted in Other by Julie Blakley.

Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO. A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online. Follow Julie on Twitter Follow Julie on Google+