Despite the fact that Bill Gates famously touted that “Content is King” back in 1996, it wasn’t until the last couple of years that content marketing really started to take off. As it turns out, taking the time to produce great content and disseminate it online is a fantastic way for businesses of all kinds to advertise goods and services, establish thought leadership and expertise, brand themselves, and help with SEO and link-building on their websites.
However, before you set up a company blog and start publishing posts, it is important to think about how exactly you are going to approach and tackle your content marketing strategy. It takes resources, a plan, goals, and a dedicated person willing to nurture the campaign. Developing a successful strategy requires businesses to think carefully about how to plan, staff and execute a content marketing campaign.