How Universities Are Using Social MediaTrying to capture the attention of target audiences and consumers is becoming exceptionally challenging with the rate of technological and digital growth. Social media isn’t the answer for every digital marketing conundrum; but if adapted and structured strategically, you might be able to persuade your consumer audience to stay and engage a while.

With social media being a fairly new marketing medium and rapidly changing and growing, schools are evolving their admissions campaigns and to involve innovative social media marketing components.

Universities and Social Media

In a recent University of Massachusetts study, almost 100% of universities are actively using social media and more than 49% of colleges and universities have written and enforced social media policies.

This contrasts sharply with corporate America where 62% of Fortune 500 companies have an active Twitter account and 58% have an active Facebook page. In comparison to these large corporations, universities are leading the way in developing and establishing solid social media strategies as part of their overall marketing efforts.

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THE “REAL” SWITCH In the “days before digital” (DBD), brands could overcome the lack of interesting content by simply “yelling louder and more often”; during DBD, captive TV or Radio/Print audiences had no choice but to pay some attention to … Continue reading

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Those social media managers and digital marketers out there, may have been left wondering how exactly to approach and tackle the Google Plus question. We know that the number of people joining the network has vastly increased in the last … Continue reading