Trying to capture the attention of target audiences and consumers is becoming exceptionally challenging with the rate of technological and digital growth. Social media isn’t the answer for every digital marketing conundrum; but if adapted and structured strategically, you might be able to persuade your consumer audience to stay and engage a while.
With social media being a fairly new marketing medium and rapidly changing and growing, schools are evolving their admissions campaigns and to involve innovative social media marketing components.
Universities and Social Media
In a recent University of Massachusetts study, almost 100% of universities are actively using social media and more than 49% of colleges and universities have written and enforced social media policies.
This contrasts sharply with corporate America where 62% of Fortune 500 companies have an active Twitter account and 58% have an active Facebook page. In comparison to these large corporations, universities are leading the way in developing and establishing solid social media strategies as part of their overall marketing efforts.