Social Media MicrositesWhen it comes to building a successful branded social media campaign, there are countless creative strategies and tactics at a brand’s disposal. One strategy becoming more popular (especially with the rise of social media) is the microsite.

A brand’s main website already has a structured navigation, ecommerce actions and basic social needs, and adding an additional component for a campaign or promotion could get complicated and/or make a mess of the site. Enter microsite, stage left.

A microsite is a dedicated site that is used to highlight a brand’s product, a promotion or a campaign. It’s an exclusive place for fans and consumers to engage and interact with unique content: both brand and user-generated.

Microsites are an effective method of enhancing marketing efforts, efficiently targeting additional audiences that companies normally wouldn’t have time to reach using the traditional approach.

The most common social media campaign microsites contain user-generated content, creating context for the brand as well as credibility.

Continue reading

Internal Dashboard, Social Media

Digital content is replicating at an exponential rate, and cutting through the clutter is becoming more and more challenging everyday. With 100,00 tweets, 571 new websites created, 347 new blog posts and 48 hours of YouTube videos being uploaded EVERY MINUTE, the era of big data has arrived. Trying to cut through the noise and discover the best content pertinent to your business and industry can be an overwhelmingly daunting task.

By implementing an internal dashboard as part of your social media marketing strategy, it allows you to easily surface the most relevant content as well as curate and share the best of that content to your own social networks with just one click.

An internal dashboard can be one of many things: social media command center, corporate social media hub, social media monitoring dashboard or a content curation station. Whatever its function, there are optimal business and marketing benefits that come with using a visual monitoring tool.

Continue reading

Building Brands, Integrating User-Generated ContentWith the number of people on social networks continuing to explode (according to eMarketer, there will be 114.5 million user-generated content creators online by 2013), the opportunity for brands to leverage content created by consumers in marketing efforts will continue to grow.

Especially when backed by the evidence that millennials are more likely to both share brand experiences online and are more likely to have purchasing decisions influenced by both anonymous user-generated content and word of mouth from people they know, the importance of integrating user-generated and social content into marketing campaigns and websites is going to be paramount in the coming years.

>>See which brands are getting it right in 5 Best Social Media Campaigns with User-Generated Content

Continue reading

Nowadays, an event can’t be planned without strategic communication blueprints for social media, content and engagement. When planning an event, the goal should be not only for attendees to walk away enlightened, but energized as well.

So, how can you ensure they’ll leave invigorated?

Social media is a valuable and powerful tool in helping to power and energize events. And with its increasing popularity, social media is being used in different ways to fit the needs of different events.

Continue reading

The Postano team spent its weekend rocking their faces off at PDXPopNow, a local music festival that took place at RefugePDX in Southeast Portland. Once the team got their media badges and projection screens were set up, they were busy listening to live jams and nerding out with real-time social media displays showing all the greatest user-generated content with the #pdxpopnow hashtag.

Continue reading

For those of you following along with all the excitement of the Olympic trials, we decided to create a Postano aggregating all of the social media feeds and hashtagged content for the track and field trials in Eugene, OR. We pulled together all of the official feeds, as well as Twitter and Instagram posts with the #tracktown12 hashtag.

Keep up with the latest photos, action and musings from this year’s trials:

nab social media

Earlier this week the NBA became the first major sports league to have a standalone event to recognize engagement on social media. Players and teams were recognized for their successes on a variety of social networks including Twitter, Facebook, Instagram and YouTube.

Want to know the best way to keep up with the winners’ posts? Postano. Below you’ll see an aggregation of social content from the NBA Social Media Awards’ winners. Oh, and it’s updated in real-time as these teams and players tweet and Instagram away.

>>See a full list of the winners or read more about the awards on Mashable


For those who want to catch up on all the social media happenings from this week’s Search Marketing Expo Advanced (whether you’re there or want to follow along remotely), we’ve created a Postano aggregating all of the official SMX social media profiles, Twitter hashtags and Instagram photos in one place. It’s almost like being there in person.

If you are attending SMX this year, make sure you hunt down Julie Blakley, who will be representing the Postano team in Seattle. Send her a tweet at @jetsettingjulie.

Are you as sad as we are about not being at Coachella this year?

For all of us unlucky saps not watching the Tupac hologram perform with Snoop, we’ve got the next best thing. Postano is aggregating content from around the social web about Coachella and bringing it all together in one place, in real-time. It’s almost like being there. Almost.

Feeds included: Coachella Twitter, Twitter hashtag #coachella, Coachella Facebook page, Coachella Tumblr, Coachella YouTube channel, Coachella Vimeo channel, and any Instagram shot with the #coachella hastag.