sports marketing + social media

Using Social Media as a Primary Source of News and Information about a Team

“The lifeblood of college football fandom is changing.”

Or so reads the opening line in a recent article from Wired magazine on how social media is changing the collegiate sports marketing and news world.

It’s hard to imagine that just a few short years ago (in 2009), the SEC actually considered banning social media at sporting events, before adopting a much more realistic and beneficial not-for-profit social media policy – allowing fans to post updates and pictures, as long as they made no money doing so.

Now, social media has become the go-to resource for many fans seeking fan photos, news, information and behind-the-scenes peeks for their favorite teams. The same Wired article writes:

“Social media is a win-win for college football because it can act as both a conduit for personal interactions and a source for information. That means Michigan fans, from news hounds to stat nerds to those with a voice to share, have a place to bleed Maize and Blue pixels alongside their fellow college football community.”

Kent State recently created a social hub on their website, where fans of the Flashes can interact with and view all Kent State related social media content. Kent State used Postano to aggregate all of the fan-generated social media content (via hashtag), along with the official school feeds, and then display the content on the site.

university social hub The social hub creates a one-stop destination for fans to interact with the Kent State community and engage with all of the great social content being created.

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Internal Dashboard, Social Media

Digital content is replicating at an exponential rate, and cutting through the clutter is becoming more and more challenging everyday. With 100,00 tweets, 571 new websites created, 347 new blog posts and 48 hours of YouTube videos being uploaded EVERY MINUTE, the era of big data has arrived. Trying to cut through the noise and discover the best content pertinent to your business and industry can be an overwhelmingly daunting task.

By implementing an internal dashboard as part of your social media marketing strategy, it allows you to easily surface the most relevant content as well as curate and share the best of that content to your own social networks with just one click.

An internal dashboard can be one of many things: social media command center, corporate social media hub, social media monitoring dashboard or a content curation station. Whatever its function, there are optimal business and marketing benefits that come with using a visual monitoring tool.

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Building Brands, Integrating User-Generated ContentWith the number of people on social networks continuing to explode (according to eMarketer, there will be 114.5 million user-generated content creators online by 2013), the opportunity for brands to leverage content created by consumers in marketing efforts will continue to grow.

Especially when backed by the evidence that millennials are more likely to both share brand experiences online and are more likely to have purchasing decisions influenced by both anonymous user-generated content and word of mouth from people they know, the importance of integrating user-generated and social content into marketing campaigns and websites is going to be paramount in the coming years.

>>See which brands are getting it right in 5 Best Social Media Campaigns with User-Generated Content

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