I was at SMX Advanced last week in Seattle, where I learned a ton about the latest in search marketing, social media and the intersection of the two (I also got to watch Danny Sullivan go on an epic rant). It wasn’t all that long ago social media marketing was separated from the world of SEO and SEM. But with recent changes to Google’s algorithm, which punishes those using black hat methods and reward content with good social signals (read- the most shares), social media has become an integral and important part of building a brand’s online presence.
Not only is social media in many ways the new way to link build, helping brands get links back to their content from third party sites, but content with a high number of shares is also a key factor in search engine algorithms for determining search ranking.
Read more of what we’ve written in the past about how and why content marketing should be an integral part of any digital marketing strategy:
- Content Driven Social Marketing: Time to Make the Digital Donuts
- Optimize Your Social SEO with Content Marketing
- Tips for Developing a Content Marketing Strategy
While I’m certainly not going to post the extensive notes on everything I learned at SMX Advanced, here are some of my key learnings from my time in Seattle:
Social Media
The last few events and conferences I’ve been to, everyone has talked A LOT about Pinterest. The new-ish social network has taken off and gained million of users and now us internet marketing folks are trying to figure out the best way to use it.
Continue reading
