Tag Archives: social media aggregator

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twitter and instagram feeds for eventsSocial media has become an integrated and integral part of any big event – whether it’s an industry conference, music festival, wedding or football game. And, if you’ve visited our blog before, you’ve probably read about how social media displays for events can be a great way to energize the crowd, source user-generated content, and encourage people to tweet and Instagram away.

However, while Twitter and Instagram tend to be the go-to mobile social networks for those engaging online while attending that rock show, conference panel or other event, there are few services out there that allow you to aggregate content from Twitter and Instagram and display it as an attractive live feed – either on your website, or as a stand alone display.

Enter Postano. Postano is one of the few platforms that allows you to pull in a live feed of Instagram photos and Tweets, fully style and customize the look and feel of the content and then display the result to online or in-person audiences.

Read more about displaying social media at your event:

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How Universities Are Using Social MediaTrying to capture the attention of target audiences and consumers is becoming exceptionally challenging with the rate of technological and digital growth. Social media isn’t the answer for every digital marketing conundrum; but if adapted and structured strategically, you might be able to persuade your consumer audience to stay and engage a while.

With social media being a fairly new marketing medium and rapidly changing and growing, schools are evolving their admissions campaigns and to involve innovative social media marketing components.

Universities and Social Media

In a recent University of Massachusetts study, almost 100% of universities are actively using social media and more than 49% of colleges and universities have written and enforced social media policies.

This contrasts sharply with corporate America where 62% of Fortune 500 companies have an active Twitter account and 58% have an active Facebook page. In comparison to these large corporations, universities are leading the way in developing and establishing solid social media strategies as part of their overall marketing efforts.

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Unless you’ve been living under a rock (or in a media vacuum), you are well aware that the 2012 Summer Olympics is getting ready to kick off with opening ceremonies on July 27 in London. You’ve probably also heard about how this year’s Summer Olympics will be the first social media Olympics (or, as some are calling it “Socialympics”).

With social media having exploded in the last four years since the Beijing games, this year social media outlets are sure to be buzzing with news, photos, fan adoration and commentary on the Games.

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Every year, Fast Company celebrates and recognizes the 100 most creative people in business. And this year, we decided to recognize those 100 outstanding creative business innovators by creating a Postano aggregating a majority of their Twitter feeds (or at least the feeds for those awesome enough to be on Twitter).

Instead of individually following 100 different Twitter-handles for business guru buzz, Postano offers an instant visualization of everything these daringly creative Tweeters are sharing with the Twitterverse.

 

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It’s pretty safe to say that social media (in one form or another at least) is here to stay. And, more than five years after the major social networks started taking off and adding huge numbers of users, it’s also safe to say that businesses of all kinds have embraced using social media marketing as a business tactic.

In fact, even businesses that have decided not to actively participate in social media, have realized that’s not really an option any longer. People will use social networks to talk about you, your brand and your products, whether you choose to participate or not. This is where social media monitoring dashboards become increasingly important. You can either fill social networks with your perspective, or your customers and competitors will fill it for you.

Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.

So, social media monitoring is a no-brainer. But how exactly do you accomplish it? With so much information floating around the social media world (and the greater world wide web), finding and engaging with the best and most relevant content can be a challenge.

With the aid of some third party sites and tools, there are now several options for those looking for the best ways to monitor social media – for brand mentions and conversations surrounding your products, competitor news, industry insights and thought leadership, customer sentiment, and more.

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If this isn’t your first visit to Postano.com, you may have noticed we’ve made a few changes around here. First off, you’ll see we’re starting to blog and our site has a very new look. We’ve also made some very … Continue reading →