sports marketing + social media

Using Social Media as a Primary Source of News and Information about a Team

“The lifeblood of college football fandom is changing.”

Or so reads the opening line in a recent article from Wired magazine on how social media is changing the collegiate sports marketing and news world.

It’s hard to imagine that just a few short years ago (in 2009), the SEC actually considered banning social media at sporting events, before adopting a much more realistic and beneficial not-for-profit social media policy – allowing fans to post updates and pictures, as long as they made no money doing so.

Now, social media has become the go-to resource for many fans seeking fan photos, news, information and behind-the-scenes peeks for their favorite teams. The same Wired article writes:

“Social media is a win-win for college football because it can act as both a conduit for personal interactions and a source for information. That means Michigan fans, from news hounds to stat nerds to those with a voice to share, have a place to bleed Maize and Blue pixels alongside their fellow college football community.”

Kent State recently created a social hub on their website, where fans of the Flashes can interact with and view all Kent State related social media content. Kent State used Postano to aggregate all of the fan-generated social media content (via hashtag), along with the official school feeds, and then display the content on the site.

university social hub The social hub creates a one-stop destination for fans to interact with the Kent State community and engage with all of the great social content being created.

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