As we’ve written before, sporting events are natural generators of social media energy – and it can be a great medium for sourcing user-generated fan content, gaging sentiment and capitalizing on the buzz surrounding a big game.

As marketers and media outlets have been quickly learning, sports fans in general love to talk. They love to talk about the game, their favorite teams and their favorite players. Avid sports fans love to brag, talk smack and discuss, and social media provides a perfect platform to allow those fans to have those conversations in real time.

Monitoring the Buzz in a Social Media Command Center

With the Super Bowl being one of the largest and most watched sporting events of the year, it is no surprise that the folks at the NFL want to carefully monitor, view and track the enormous number of tweets, Instagram photos, Facebook posts, Foursquare check-ins and other social media activity during the course of the game.

While the NFL unveiled the first ever Super Bowl social media command center at last year’s big matchup, they were actually not the first sports organization to roll out a social media monitoring command center.

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It’s pretty safe to say that social media (in one form or another at least) is here to stay. And, more than five years after the major social networks started taking off and adding huge numbers of users, it’s also safe to say that businesses of all kinds have embraced using social media marketing as a business tactic.

In fact, even businesses that have decided not to actively participate in social media, have realized that’s not really an option any longer. People will use social networks to talk about you, your brand and your products, whether you choose to participate or not. This is where social media monitoring dashboards become increasingly important. You can either fill social networks with your perspective, or your customers and competitors will fill it for you.

Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.

So, social media monitoring is a no-brainer. But how exactly do you accomplish it? With so much information floating around the social media world (and the greater world wide web), finding and engaging with the best and most relevant content can be a challenge.

With the aid of some third party sites and tools, there are now several options for those looking for the best ways to monitor social media – for brand mentions and conversations surrounding your products, competitor news, industry insights and thought leadership, customer sentiment, and more.

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While I have been a Twitter lover since joining the platform waaayyyyy back in 2008, I fully understand how Twitter can be totally overwhelming, confusing and daunting to those who may just be getting started – especially if you are attempting to use the social platform for social media marketing purposes.

That being said, when managed correctly, Twitter can be an immensely helpful tool for monitoring industry news and updates, connecting with influencers in your industry, connecting with potential customers, and developing a brand personality and awareness.

Here are 5 tips for getting the most out of Twitter:

 1. Do Some Groundwork

Before you throw up a Twitter profile and start tweeting, it’s essential you first do some legwork in order to get the most out of your Twitter efforts.

First, establish a strategy and list of goals. What are you hoping to achieve through Twitter? Brand awareness? Sales leads? Better customer service?

I wrote about how figuring out your audience is essential to develop a content marketing strategy, and this is a concept that applies to Twitter as well. Figure out what audience you are hoping to connect with on Twitter and then outline what kind of content that audience would be interested in.

Next, you’ll want to make sure your profile is looking up to par before you start following people and tweeting. Make your Twitter profile look professional and presentable. If you haven’t already, do the following to perk up your profile:

(1) Write a snappy, intriguing, relevant bio (keeping SEO keywords in mind).

(2) Upload a pic of you or an avatar that appropriately represents you.

(3) Customize your page’s background and colors or design a custom Twitter background.

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If this isn’t your first visit to, you may have noticed we’ve made a few changes around here. First off, you’ll see we’re starting to blog and our site has a very new look. We’ve also made some very … Continue reading