press releases seoOne of the most effective ways to distribute content outside of your blog, email, and social media is through a press release. Optimizing press releases can not only make them easier to find (and therefore a better asset for communicating news and attracting traffic to your website), but can also greatly help SEO link-building efforts.

A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website.

Here are some tips for ensuring you optimize your next press release:

Make sure your press release is newsworthy

The first step you’ll want to take before you sit down to write your release is to make sure you aren’t just writing a marketing pitch. A press release should let people know about something new that’s happening, whether that’s internal company development, or a larger trend/story that your news/company fits into.

Clearly define your goals and target audience

Think long and hard about exactly which types of publications you are hoping to target with this release, and then write the release with those publications in mind. Really think about who your ideal audience would be, what story hook would appeal to them and how you might be able to interest them in your story.
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embed pinterest in your website No longer viewed as a niche player in the social web space, Pinterest has harnessed both an increased user base and its exponential growth as a referring site has cemented it as a considerable force in the marketing world.

Not only can Pinterest help drive large amounts of traffic to your site, improve your social SEO, but also can have huge revenue driving and commerce advantages for businesses. Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network.

One immediate benefit when setting up and optimizing your business Pinterest page is improved SEO and search rankings. Here are six ways Pinterest can help boost your SEO and improve your digital marketing strategy:

>>Read more about how to optimize your social media presence for search

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I was at SMX Advanced last week in Seattle, where I learned a ton about the latest in search marketing, social media and the intersection of the two (I also got to watch Danny Sullivan go on an epic rant). It wasn’t all that long ago social media marketing was separated from the world of SEO and SEM. But with recent changes to Google’s algorithm, which punishes those using black hat methods and reward content with good social signals (read- the most shares), social media has become an integral and important part of building a brand’s online presence.

Not only is social media in many ways the new way to link build, helping brands get links back to their content from third party sites, but content with a high number of shares is also a key factor in search engine algorithms for determining search ranking.

Read more of what we’ve written in the past about how and why content marketing should be an integral part of any digital marketing strategy:

While I’m certainly not going to post the extensive notes on everything I learned at SMX Advanced, here are some of my key learnings from my time in Seattle:

Social Media


The last few events and conferences I’ve been to, everyone has talked A LOT about Pinterest. The new-ish social network has taken off and gained million of users and now us internet marketing folks are trying to figure out the best way to use it.
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I just returned from SMX Advanced in Seattle, where I learned a ton about the latest in search marketing and social media marketing (and got to hang out with some of my fellow search geeks).

Oh, I also got to see Google’s Matt Cutts speak about Google’s latest algorithmic changes and what it means for us search marketers. For your viewing pleasure, here’s a hilarious video featuring some of Matt’s finer moments:

Make sure you tune back next week for a blog post with all of my key learnings from SMX. In the meantime, you can download our Social SEO Whitepaper. It’s got tons of great information on using social media to help link building and improved SEO.


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If this isn’t your first visit to, you may have noticed we’ve made a few changes around here. First off, you’ll see we’re starting to blog and our site has a very new look. We’ve also made some very … Continue reading