As we’ve written before, sporting events are natural generators of social media energy – and it can be a great medium for sourcing user-generated fan content, gaging sentiment and capitalizing on the buzz surrounding a big game.
As marketers and media outlets have been quickly learning, sports fans in general love to talk. They love to talk about the game, their favorite teams and their favorite players. Avid sports fans love to brag, talk smack and discuss, and social media provides a perfect platform to allow those fans to have those conversations in real time.
Monitoring the Buzz in a Social Media Command Center
With the Super Bowl being one of the largest and most watched sporting events of the year, it is no surprise that the folks at the NFL want to carefully monitor, view and track the enormous number of tweets, Instagram photos, Facebook posts, Foursquare check-ins and other social media activity during the course of the game.
While the NFL unveiled the first ever Super Bowl social media command center at last year’s big matchup, they were actually not the first sports organization to roll out a social media monitoring command center.