When it comes to building a successful branded social media campaign, there are countless creative strategies and tactics at a brand’s disposal. One strategy becoming more popular (especially with the rise of social media) is the microsite.
A brand’s main website already has a structured navigation, ecommerce actions and basic social needs, and adding an additional component for a campaign or promotion could get complicated and/or make a mess of the site. Enter microsite, stage left.
A microsite is a dedicated site that is used to highlight a brand’s product, a promotion or a campaign. It’s an exclusive place for fans and consumers to engage and interact with unique content: both brand and user-generated.
Microsites are an effective method of enhancing marketing efforts, efficiently targeting additional audiences that companies normally wouldn’t have time to reach using the traditional approach.