Bringing the conversation back to their website
FutureM is a Boston-based conference aimed at bringing together marketing and technology innovators to contemplate and celebrate the future of marketing. Focused on integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions, FutureM wanted to find a way to bring the discussion happening on social media back to their website.
FutureM incorporates their community and conversation into their website through the use of hashtags. Using Postano to pull tweets with the hashtag #FutureM, the organization aggregates tweets from their community, displaying the content under a tab called “The Buzz” in their website. Postano allows the conference not only to encourage conversation an engagement this way, but also allows them to display the buzz surrounding the brand back on their website in a visual, elegant and engaging layout.