Blogging, the grandfather of social media, came before Twitter, Facebook, Instagram, YouTube etc. and is still considered a powerful tool, if not the foundation, in any digital marketing strategy. Companies and brands are continuously looking for ways to incorporate blogs and content marketing with visual social media.
Postano makes it easy to aggregate content from RSS feeds alongside other social media platforms and embed the live real-time feed on your website. In a few minutes, you can add, embed and display content from RSS feeds directly on your website, Facebook page or campaign microsite (in a visually engaging and rich-media format).
Using Postano to embed RSS on your website allows you to quickly and automatically create news hubs, with content from industry blogs, an aggregation of your own RSS content, and more. This not only helps support existing SEO efforts, but it can create engaging and dynamic news/information centers on your site without having to update it manually.
Here is a step-by-step guide to embedding and displaying RSS feeds on a website:
- 1.Login or create an account on Postano.com.
- 2.Choose a pricing tier. Don’t worry, you’ll get 30-days to try the product for free without using a credit card.
- 3.Click on “Create New Postano.”
- 4.Give your Postano a name.
- 5.Click on the RSS icon under the “Add Content” tab.
- 6.You can add any RSS feed you’d like, as long as you have the URL.
- 7.Within a few minutes, you should see content appear below the social media icons.
- 8.If you would like to block any posts, hover over the post or image and you’ll see a star and a red X in the upper right-hand corner of the post. Click on the red X to block a photo, or click on the star to feature that post at the top.
- 9.To style your Postano, click on the “Customize” tab on the top of the screen. Follow the customization directions in our “How To” documentation.
- 10.Once you are happy with the content and look of your Postano, save your changes and click on the “Publish Changes” tab. If you don’t save your changes, all settings and feeds will be lost.
- 12.Customize the size of your embed, and copy and paste the code.
- 13.Now, simply paste the code into an iframe or page on your website. Voila, you’re done!
Who’s Doing It
The Oregon Ducks are a source of national buzz and bloggers across the nation have something to say about their lightning fast plays. Bringing in RSS feeds from ESPN, the Bleacher Report, the Register Guard and recruiter/scout blogs, the Duck’s social media command center dashboard can easily monitor what’s being said about their teams in the press and share the posts highlighting the Ducks.
The University of Oregon is also able to aggregate RSS feeds from major news sources alongside social media, giving them a one-stop visual dashboard where the administration can keep up with all things Ducks.
Postano also makes RSS feeds more visual than a standard embedded fee due to its ability to unpack the media (video or photo) behind the post, breaking up what normally would be a text heavy RSS display.
The Suzuki Cup is the Asean Football Federation’s largest biennial cup in Southeast Asia. The Suzuki Cup uses Postano to aggregate RSS feeds from several major soccer blogs and news sources along with social media content. Embedding these RSS feeds on the homepage, the AFF keeps its community and fans abreast of the Suzuki Cup and soccer news, updates and happenings all in real-time and all in one place.