With the rising popularity of the visual web and the explosion of visually-driven social networks like Instagram and Pinterest, brands are now forced to find a way to visualize social media content in order to capitalize on their digital media and content marketing efforts.
When aggregating and embedding Twitter content on your website, Postano unpacks the media associated with a tweet (including links, photos and videos), creating a visually enhanced and engaging social experience for site visitors.
Postano makes it easy to aggregate Twitter content (either from users, lists, hashtags or @mentions), customize the display and embed the live feed on your website. In a few minutes, you can feed live Twitter content directly to your website, Facebook page or campaign microsite.
Postano also allows you to easily aggregate user-generated content and conversations based on hashtags. Since the first tweet suggesting hashtags be used as a way to follow community or topic-based conversations in 2007, the use of the # symbol has been widely used by both marketers and individuals to make it easy to follow and find content on Twitter. There now seems to be a hashtag for almost everything, from events and conferences to branded hashtag marketing campaigns.
Postano. Postano allows you to aggregate and curate hashtag content and then display it on a website, campaign microsite or Facebook page, taking your brand’s social media marketing to a whole other level.
Here is a step-by-step guide to integrating Twitter content on a website:
- 1.Login or create an account on Postano.com.
- 2.Choose a pricing tier. Don’t worry, you’ll get 30-days to try the product for free without using a credit card. If you want to experiment using Twitter hashtags or @mentions, make sure you pick the “Professional” tier (you can always downgrade later free of charge).
- 3.Click on “Create New Postano.”
- 4.Give your Postano a name.
- 5.Click on the Twitter icon under the “Add Content” tab.
- 6.You can either add content from your own Twitter profile or as many public Twitter profiles as you’d like. You can also add Twitter hashtah content.
- 7.If you wish to add Twitter Lists, click on “Lists” in the dialogue box. Enter the Twitter handle of the list owner, click “View Lists,” and select the list you’d like to add.
- 8.If you wish to add tweets with a specific hashtag, click on “Hashtags” in the dialogue box.
- 9. If you’d like to add @mentions, click “Mentions” in the dialogue box.
- 10.Type in the @mention you’d like to add. Before you click add, decide whether or not you want to moderate the @mention content, and how you’d like to approve the content.
- 11.Within a few minutes, you should see content appear below the social media icons.
- 12.If you would like to block any tweets, hover over the tweet or image and you’ll see a star and a red X in the upper right-hand corner of the post. Click on the red X to block a photo, or click on the star to feature that post at the top.
- 13.To style your Postano, click on the “Customize” tab on the top of the screen. Follow the customization directions in our “How To” documentation.
- 14.Once you are happy with the content and look of your Postano, save your changes and click on the “Publish Changes
- 15.Decide where you’d like to embed your Twitter display. If on a website, click “Get Embed Code.”
- 16.Customize the size of your embed, and copy and paste the code.
- 17.Now, simply paste the code into an iframe or page on your website. Voila, you’re done!
Who’s Doing It
Tommy Hilfiger uses Postano to power a digital magazine, the PrepAgenda, which lives on their website. It’s constantly updated with the best of their social content from Twitter, Facebook and Tumblr.
Aggregating and curating the latest and greatest of their social content ensures a visually engaging experience for site visitors that is full of beautiful images of the prep lifestyle, clothes and accessories that represent the brand image.
Junction Arts Festival
The Junction Arts Festival is an annual five-day international multi-arts festival that uses Postano to integrate and embed content not only from Twitter, but also Facebook, Instagram, RSS and YouTube.
Harnessing the buzz and fan tweets about the event, Junction Arts Festival engages both in-person and online audiences with real-time, visual, social content, which is displayed on a dedicated microsite.